Colt 45, a malt liquor, was a favorite beverage of young inner-city males. The goal was to create a product line extension of Colt 45 that would appeal to this upwardly mobile demographic as their tastes shifted more and more upscale.
Colt 45, a malt liquor, was a favorite beverage of young inner-city males. The goal was to create a product line extension of Colt 45 that would appeal to this upwardly mobile demographic as their tastes shifted more and more upscale.